Assalam O Alaikum and a very warm welcome to all the valued followers of Fraakz.com. I missed you reader’s a lot as it’s been long since i wrote a new post. I know that Regular Readers of Fraakz.Com were desperate to experience new and unique content but unfortunately i was unable to take out time from my hectic schedule to produce some quality content to furnish the needs of all the beloved readers.
It’s now 2011 and a new year. So this is my first post in 2011. I pray to Allah Almighty for the prosperity of my Country Pakistan. Hope our country Pakistan could get rid of all this political turmoil and instability in economy very soon.
In my Today’s Post I am going to Describe why SEO (Search Engine Optimization) can be used as a marketing strategy by a Business Organization for experiencing more sales.
What is SEO (Search Engine Optimization)?
SEO is “Search Engine Optimization“. Literally Optimization means
“Adopting the best possible strategy to accomplish a job”.
In the context of SEO our job is to rank higher in the result pages of popular Search Engines like Google, Bing and Yahoo.
Actually SEO is a technique that could be adopted to achieve high rankings in famous search engines like Google and Bing. In SEO strategy a website is renovated in a way that is suitable for the search engines to rely upon. As the Popular Search Engines like Google, Yahoo and Bing receive high volumes of traffic from around the globe so it is a lucrative opportunity for Business Entities to generate more sales of their product through ranking higher in search engine results page.
To maintain their reputation the search engine’s like Google and Bing have a software with search robot algorithms that stores results into the database of Google search engine and ranks those results according to their relevance to the keyword typed in by the user. Reputed search engines look for flawless fresh genuine and timely content in a website hence the website that will have relevant quality will rank higher in the search engine results. Imagine if you go to a Super Market and ignore the local General Departmental Store in your street that is likely because you want best quality of goods with lowest price.
In the Technique of SEO the website is designed in a way that is suitable for the search engines. The Proper and correct keywords are chosen that are used by search engines in evaluating if they are to rank the website higher in the search results. The Proper Details on Products and Services offered by a company are submitted to the Social Networks like Twitter and Facebook that improves visibility of a website. Various Articles are written on Popular websites that describe the features of the products and services that are offered by the company. Hence in short SEO works towards improving the Online Reputation of a Brand Name through using Company’s Website.
Why is it Necessary to rank Higher in Search Engines?
The Growth of Internet User’s has now made it a necessity for Business Organizations to create an attractive web presence for their products or services. The increasing volume of user’s over the Internet has now opened up wide opportunities for Business Organizations to trade their Products or Services over the Internet.
Mostly Internet users utilize search engines like Google, Bing and Yahoo to search what content is available over the Internet that matches their needs. For Instance if a user wants to purchase a Mobile Phone Connection then he will search for Mobile Phone Operators in his location. The search engines will return the user with results that contain the detail of the various Mobile Phone Companies that are currently operational in the region where the user resides.
As there are a lot of websites that contain details the user’s search query so a Search Engine ranks different websites according to their performance and relevance to the search engine keyword and displays results to a user in that ranking. The websites that appear on the top of the results page will receive more hits from the user’s due to their prominence on search engines results page. Lets suppose ten user’s open the website then it is likely that out of those ten user’s at least two or three user’s will purchase the Mobile Phone Connection hence earning handsome revenue for a Business Organization.
As ten hits are very low so for stuff like clothes and shoes the website ranking on the top of search engine results will receive 2000 to 3000 hits minimum per day and a Company could imagine even if 5% of these User’s purchase a product that could bring handsome revenue to the Business Organizations.
If the website ranks lower in search results then it is a mere possibility that the user’s searching will ignore the website that rank on the second and third pages of results due to time constraints hence advantage will go on the side of the website ranking on the first page of search engine results.
The trend is gradually developing in consumer’s to purchase goods over the Internet and making payments through credit card after which the product or service is directly delivered to their doorsteps hence avoiding the hassle of making the way into the office or outlet of vendor.
Why to Hire SEO Company?
It is a famous idiom that
“Jack of all Master of Nothing”
In today’s world SEO is not a difficult task to achieve but to accomplish SEO in a proper and feasible way is really important. With the passage of time Search Engines have become more strict and cautious in ranking a website higher in their search results. A lot of factors are considered by search engines before they choose a website for higher placement in their Search Results.
A Good SEO Company has a proper set up with employees that have enough Knowledge, Experience and skills about ranking higher in search results. To improve the visibility of a product marketing is really important. Actually SEO is a type of Marketing that is better then other marketing mediums especially in developed countries where the preferences of user’s have shifted over to purchasing through the Internet.
It is better to recruit the consultancy services of a proper SEO Focused Company as they have more skills and fresh knowledge of the tricks that are to be applied for ranking higher in search engines. Even the reputed Software Companies have an SEO Department in their Offices that work towards SEO.
How to choose a Good Seo Company?
As SEO is a young field so very few Experts have enough expertise that will help a Business Organization achieve success. The Procurement and Finance Department in a Business Organizatiion must be proactive if they are to recruit a proper SEO Company with robust expertise. The Best quality of a good SEO Company is that they are smart from their minds. It is better to see what sites have been ranking higher in search engines as a result of the efforts made by the SEO Company.
If a SEO Company has been operational for a couple of years then it is likely that they are not fake persons who have created entices to trap reputed Business Organizations. The Business Organization Management should be vigilant in choosing their SEO Company as improper SEO Companies may damage the Goodwill and Reputation of the Company’s Brand Name.
How did you find this Article?. If you have some more knowledge about SEO or want to express your opinion on this Post then Please Use the Comments Section below to express your view on the Content in this Post. Keep visiting Fraakz.Com. Take good care of yourself Allah Hafiz. Pakistan ZindaBaad.